Chapter One

Meet Dhwani

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I design because I notice things other people walk past.

I'm Dhwani. I have a Master's in Informatics and a stubborn habit of asking "why is this so hard to use?" My background started in IT engineering, which meant I spent years thinking in systems. Then I found UX and realised the most important system is the person sitting in front of the screen.

"The people who need good design most are usually the last ones asked about it. That bothers me, and it shapes the work I choose."

I research, sketch, and prototype. I talk to users until I understand not just what they're struggling with, but why they stopped trying in the first place. Figma is my tool. Getting it right for real people is the point.

Community runs through everything I do. Open to projects that have something real at stake.

User Research Interaction Design UX Research Wireframing Prototyping Figma Personas Usability Testing Information Architecture Design Systems A/B Testing Heuristic Evaluation Journey Mapping Python Machine Learning AI Prototyping HTML & CSS SQL Voiceflow
Dhwani Parekh

Timeline

2018–22
NSS Volunteer
2019
ML InternFoxmula
2020
Campus AmbassadorStartup201
2020
Content ManagerScholarsXP
2022
Python InternAugust Infotech
2022
B.Tech GraduateCHARUSAT
2024
UI/UX DesignerBuilt for Impact
2024
AI Service NavigatorPUBLICUS
2025
STEAM EducatorSteamoji
2025
MPS in InformaticsCompleted
Now
Web DesignParekhBrothers

Chapter Two

Selected Works

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AI Shelter found nearby. Red Cross · 0.4km I need shelter tonight RESPONDS IN EN FR HI AR 88.9% satisfaction · 100 surveys
UX Research · Interaction Design

AI-Powered Service Navigator

A chatbot that helps newcomers, students, and families find government and community services in any language.

ToolsVoiceflow · GPT-4
Year2024
Read Case Study →
BUILT FOR 🚀 IMPACT MENTORSHIP · COMMUNITY · GROWTH
Brand Identity · UI/UX · Graphic Design

Built for Impact

Complete brand system for a startup connecting university club mentors with high school students. Colour palette, social media, and impact cards.

ToolsFigma · Canva
Year2024
Read Case Study →
E S T . 1 9 2 5 PB PAREKH BROTHERS J E W E L L E R S NAVSARI · GUJARAT · INDIA
Web Design · Brand Strategy · Ongoing

ParekhBrothers Jewellers

Website and digital presence for a 100-year-old family jewellery house in Navsari. Collections, bridal booking, and heritage storytelling.

ToolsFigma · Web
Year2025 →
Read Case Study →

Chapter Three

Writings & Thoughts

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May 2025

Stakeholder Management for UI/UX: A Formal Yet Human Perspective

Nobody warned you about this part. A grounded, honest look at how designers can work with the humans who hold the keys to their work — without losing their credibility or their sanity.

Continue Reading →

March 2025

The Designer's Library: Essential Reads

Four books that shaped the way I think about design, craft, and the people who use what we make — with honest notes on each one and what to read first.

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January 2025

The Three Levels of Design: What Don Norman Wants You to Feel

Design operates on you before you are even aware it has started. An exploration of Norman's visceral, behavioral, and reflective levels — and why all three matter more than we admit.

Continue Reading →

Final Chapter

Let's Collaborate

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Open for full-time & freelance opportunities

If you have a project, a vision, or a half-formed idea, reach out. The best work starts with a real conversation.